Come rain or shine, every year the most fashionable - and questionable - of festival goers descend upon Chelmsford in Essex for a weekend of well-dressed debauchery.
Not only is V Festival a celebration of summer sound, it is also a catwalk for celebrities and the bands' glamorous groupies to showcase their style credentials for all the world to see.
Some looks never go out of fashion - like the perennially popular Hunter wellingtons, quilted Barbour jackets and floral crowns - but this year also saw an explosion of neon and 90s grunge as ravers made some serious sartorial effort.
FEMAIL joined Lucozade at the summer festival to round up the good, the bad and the downright bonkers styles seen at V Festival. You're welcome.
Sun's out, tums out! This gaggle of festival goers took advantage of the sunny August weather and showcased their honed stomachs in their fluro crop tops
Interesting headgear: Two revellers prepare for August showers with makeshift hair protectors - but they don't look happy about it
Sticking to what they know best: Four festival goers stuck to the tried-and-tested denim shorts, converse and floral garland combo
Mini me: One party goer is clearly a big fan of Disney - she even accessorised her legs and bottom with Minnie Mouse themed bows and ribbons
Like your style! Left: Emily, 19, from Bedford looks cool and casual in an All Saints dress, asos bag and Steve Madden boots. Right: Alex, 20, from Southend rocks Topshop shorts, an embellished Miss Selfridge top, River Island tassel bag and toughens the look with Primark biker boots
Daring and classic: Left: Kimberley, 23, from Streatham is daring in a Monki top, Urban Outfitters shorts, Cos bra, Nike trainers and quirky body piece from Finchittida Finch. Right: Abbie, 23, from London looks casual and cool in H&m boots and shorts, asos top, Topshop kimono and glasses from Greenwich market
Cools versus comfy: Left: Joe, 18, from Australia wears Abercrombie shorts, a Lyle and Scott jumper and Nike trainers while Chris, 28, pushes fashion to the limits with a Primark top, funky leggings (which were a gift from Santa!) and a trendy Louis Vuitton man bag
It's a black out! Left: Billie, 27, from Hockey dons Carvella boots, a Topshop play suit and fedora and glasses from YSL. Right: Lucy, 23, from Hampshire, is the ultimate boho babe in Topshop jeans, Zara boots, a Boohoo crop top, Zara kimono and bag from her travels in Thailand
You'll need your sunglasses for that top! Grant, 23, from Chelmsford goes bright and bold in an Adidas T-shirt, Burton hoodie, Republic shorts and his very own work boots. Right: Sarah, 31, from Essex, looks lovely in a H&M dress, Joules wellies, a bag from a market in Florence
Cool couple: Oliver Cheshire and Pixie Lott prove they're a couple with some serious style as they hang out backstage in the Mahiki tent
Tough love: Zara Martin and Jade Williams are the ultimate groupies in their rocky leather looks this weekend
Thighs the limit! Laura Whitmore, left, and Katherine Jenkins show off their legs in tiny hot pants and lovely lace shorts
Cold, Pro Green? Whilst Millie Mackintosh's husband wraps up warm in a bomber jacket, she shows off her toned and tanned legs in a lace dress and cool camo jacket
What WERE they thinking? Rugby players Alex Waller, Dylan Hartley and Lee Dickson are interviewed by Zara Martin at the Mahiki Rum Bar for the launch of the Mahiki Rum Family - but they left their style credentials on the pitch
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